CDL Collection
Role: Art Director, Lead Designer
In collaboration with Acitivision Blizzard and SCUF, this project involved creating the launch campaign for SCUF’s 2024 CDL collection. These assets would be shown across CDL broadcast, event displays, SCUF social media, paid media, email blasts and web pages.
On-site activation
In order to build hype and truly showcase SCUF as the official sponsor of the Call of Duty league from this moment forward, on-site activations were requested in the form of stage screen assets that would be displayed during breaks between matches. This gave the opportunity to show off the visual identity system created for this campaign in front of a live crowd.
SOCIAL MEDIA MARKETING
Various assets were created to be spread across SCUF’s social media platforms, in both paid and organic forms. These assets were meant to showcase the product alongside player imagery, with the focus leaning more heavily towards the players. Reason being - the fans identify with the players first.
EMAIL MARKETING
A series of six emails would be sent out over the course of the collection’s debut - two to promote the launch of the collection itself, two to build continuous hype surrounding the collection, one to entice customers to sign-up for the promotional giveaway, and one final email to end the hype strong as it all lead up to the major event at the end of the campaign.
