netflix squid game
PRODUCT COLLAB
Role: Lead Designer & Art Director
Netflix Squid Game collaborated with SCUF Gaming and Microsoft to launch two unique products in preparation for their Season 2 launch. The goal was to incorporate elements from the show that would be immediately recognizable to the fanbase while also building excitement for those who have their own games to win.
PACKAGING DESIGN
This limited edition packaging was designed for Netflix and Microsoft to use specifically for their Game Over controller, which would be showcased at their New York event. This packaging was designed after the infamous coffin box seen in the show and would house individually numbered controllers (456 in total), limited edition thumbsticks, as well as a certificate of authenticity.
LANDING PAGE
The development of the landing page was the first step in launching in this product collaboration. The importance of staying true to Squid Game’s look and feel was of the highest priority. Make the page colorful, bright, eye-catching, and something consumers would be happy spending more time shopping through.
Tools used: Adobe XD, Adobe Photoshop
LAUNCH ASSETS
With the look and feel for this launch determined through the direction of photography and the development of the landing page, paid media, email and organic social assets were further produced to support this product launch.
