SCUF CHAMPS 2024
Role: Lead Designer, Assistant Artistic Director
The brief was simple - create on-sight activations for SCUF as they presented their brand and merchandise at the CDL Championship 2024 event in Texas. The visual identity for this activation would follow the system previously seen at SCUF’s activation at the Major III event in Toronto. This would allow guests who had seen the previous activation to immediately recognize SCUF’s brand.
APPAREL FOR CHAMPIONS
In addition to the booth activation, SCUF’s sponsorship team requested a t-shirt design that would not only represent the SCUF brand but also connect to Call of Duty and the championship tournament they would be showcasing the apparel at.
